Relationship Marketing, Product Placement, and Business Model Building - The Case of Real Estate in Taichung
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 102 === Construction companies use two indirect ways to communicate with customers, one way is through relationship marketing and the other way is via product placement. In the past, there were not many researches on how construction companies implement relationship...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zvn358 |