A Study on Brands Arising and Purchase Behavior for Consumers of Roadside Stands - A Case Study of a Leading Beverage Chain Store
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 102 === The economy of vendors is currently emphasized by the government in Taiwan. Because of the multicultural characteristics, consumers present various views of consumption on vendors. The researcher tends to realize consumers’ opinions about brand vendors, to di...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qgzkmq |