The Influence of Personality Factors on The Core Constructs of The Technology Acceptance Model: The Case of Mobile Banking in Taiwan

• Main Authors: Ming-Yuan Huang, 黃敏媛
• Other Authors: Chun-Kuei Hsieh
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/69t624

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 102 === Although previous studies have investigated the relationship between individual difference variables and TAM (Technology Acceptance Model), none are conclusive about the relationship between personality and the TAM constructs. This study seeks to investigate the degree to which users' assessments of the core constructs of TAM are influenced by their personality. There are three purposes for this study. Firstly, the influence of personality to investigated in use mobile banking on attitude toward using. Secondly, this study seeks the relationship of personality between perceived usefulness and perceived ease of use that in using mobile banking. Finally, this study to investigate the relationship between mobile banking perceived usefulness and perceived ease of use on attitude toward using. We designed a questionnaire survey, in which total 375 questionnaires, were issued and collected 349 questionnaires, and then analyzed them using path analysis. This study shows it’s not significant of extraversion customer and conscientiousness customer attitude toward using in use mobile banking. There are high degree to perceived usefulness of extraversion customer relatively conscientiousness customer in using mobile banking. There are high degree to perceived ease of use extraversion customer relatively conscientiousness customer in using mobile banking. Another finding from this study, there is a positive influence on attitude toward using between perceived usefulness and perceived ease of use from customers in using mobile banking. According to the results, I proposed theories, practices in management, research limitations, and further recommendations for future study.