The Influence of Personality Factors on The Core Constructs of The Technology Acceptance Model: The Case of Mobile Banking in Taiwan
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 102 === Although previous studies have investigated the relationship between individual difference variables and TAM (Technology Acceptance Model), none are conclusive about the relationship between personality and the TAM constructs. This study seeks to investigat...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/69t624 |