The Influence of Personality Factors on The Core Constructs of The Technology Acceptance Model: The Case of Mobile Banking in Taiwan

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 102 === Although previous studies have investigated the relationship between individual difference variables and TAM (Technology Acceptance Model), none are conclusive about the relationship between personality and the TAM constructs. This study seeks to investigat...

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Bibliographic Details
Main Authors: Ming-Yuan Huang, 黃敏媛
Other Authors: Chun-Kuei Hsieh
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/69t624