Investigate the Influence of the Embarrassment on the Continual Usage Intention in Virtual Communities

碩士 === 東海大學 === 資訊管理學系 === 102 === Embarrassment has been an important research topic in the domain of management. Previous studies indicated when embarrassment occurred between sales and customers, it could reduce the customers' intention to visit the store again. Virtual communities are also...

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Bibliographic Details
Main Authors: Tsai Shih-Heng, 蔡仕恒
Other Authors: Sheng-cheng Lin
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/59985724643212734487

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