A Study on the Effects of Antecedent Factors to Blog’s Trust and Attitude on Purchase Intention
碩士 === 東海大學 === 國際經營與貿易學系 === 103 === With the popularity of internet, more and more people are used to search for information from blogs before purchase. Therefore, venders begin to compensate bloggers to recommend its service and or product. As a result, many bloggers earn money by writing sponsor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09824726697623990579 |