The Study of the Catering Service Innovation from Offline to Online of Technology Acceptance Model

碩士 === 東海大學 === 企業管理學系碩士班 === 102 === With the trend of mobile internet, smart handheld devices, and the applications of App software, Electronic Commerce will derive into Mobile Commerce. As a result of it, Mobile Commerce integrates the physical channels and virtual channels to form the new O2O bu...

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Bibliographic Details
Main Authors: Chou, Hsin-Fu, 周信甫
Other Authors: Wang, Ben-Jeng
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/99315325701517178899