A Study of the Moderating Effect of Recovery speed and Relationship Marketing on Customer Satisfaction with Service Recovery Strategies
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 102 === This study aims to explore whether or not Recovery Speed and Relationship Marketing are relate to customer satisfaction if some service failure occur. The interviewees are selected by random convenience sampling through internet and paper questionnaires, who...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7j9w5k |