A Study of Cartoon Gift Attributes on Perceived Value and Purchase Intention：Take Collecting Points by Gift of Convenience Store Chains as an Example
碩士 === 亞洲大學 === 經營管理學系 === 102 === In recent years, Taiwan's convenience stores in order to improve sales, to hold different types of sales promotions. Today has become a common marketing practices of convenience store chains, in order to stimulate consumer spending that the way to use collecti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wps3v4 |