Exploring the Business Model of Business Magazine Publishers between China and Taiwan :A Case of Harvard Business Review

碩士 === 亞洲大學 === 國際企業學系 === 102 === This study investigated business models of two Chinese versions of Harvard Business Review (HBR): Simplified Chinese in China and Traditional Chinese in Taiwan. We interviewed editorial staff of both publications to explore why they adopt two different organization...

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Bibliographic Details
Main Authors: Yang, Tai -Hsing, 楊泰興
Other Authors: Chi, Hui-Ru
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/5zur67