Exploring the Business Model of Business Magazine Publishers between China and Taiwan :A Case of Harvard Business Review
碩士 === 亞洲大學 === 國際企業學系 === 102 === This study investigated business models of two Chinese versions of Harvard Business Review (HBR): Simplified Chinese in China and Traditional Chinese in Taiwan. We interviewed editorial staff of both publications to explore why they adopt two different organization...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/5zur67 |