The Effect of Perceived Service Quality and Word-of-Mouth Recommendation on Customer Satisfaction: A Study of Mongolian Retail Banking
碩士 === 亞洲大學 === 國際企業學系 === 102 === The goal of this study is to identify the effect of perceived service quality and word-of-mouth recommendation on customer satisfaction in the retail banking sector of Mongolia. The study also aimed to find out the most important attributes of service quality in re...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69980746832978158888 |