The Research of Sense and Feel Experience of Kaohsiung IKEA Female Consumers

碩士 === 大仁科技大學 === 文化創意產業研究所 === 102 === The century of Experience Economy was coming, traditional marketing competition had been insufficient to meet the needs of consumers. Through Experiential Marketing, businesses expect to create moved and unforgettable experiential values for consumers ,and c...

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Bibliographic Details
Main Authors: Lin,Chao-Fen, 林照芬
Other Authors: Wang,Chiu-Chieh
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/75985802653336102065