A Study on the Purchase Behavior of Buying Children Mobile Phones

碩士 === 南台科技大學 === 應用英語系 === 102 === This study is aimed to explore what factors may affect parents when they want to buy mobile phones for children, and discuss the motivation of parents on buying mobile phones for children. After understanding the purchase factors and the purchase motivation of par...

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Bibliographic Details
Main Authors: Li, Yu-Han, 李于涵
Other Authors: 梁文科
Format: Others
Language:zh-TW
Published: 103
Online Access:http://ndltd.ncl.edu.tw/handle/24335529409823119787