Exploring Purchaser's Purchasing Intention Analysis Towards Green Products-Take Green Mark as An Example.
碩士 === 南台科技大學 === 行銷與流通管理系 === 102 === The purpose of the study is to investigate purchaser’ identification to green marks, explores functions of green marks, and evaluates purchaser’ purchasing experiences. To analyze the effectiveness of green marks on purchase’ behaviors, two viewpoints’’ actuall...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53815880224617822903 |