Exploring Continuous Usage Intention of Virtual Community Fan Page - The Case of Chinese Professional Baseball League Player Facebook Fan Page
碩士 === 南台科技大學 === 休閒事業管理系 === 102 === In recent years, the emergence of Facebook and Twitter has brought the rapid growth of social network sites. In particular, Facebook is one of the most popular social network sites, and has become a new marketing media. Among the functions of Facebook, fan page...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4rbu6n |