New product announcements and long-term stock returns
碩士 === 南台科技大學 === 財務金融系 === 102 === This paper examines the long-term stock returns and profitability for the listing companies which have made new product announcements from 1997 to 2012 in Taiwan. With new product announcements, the announcing companies can earn significant abnormal returns measur...
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| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21161213137886319320 |