An Investigation of the Impact of Sports Sponsorship Benefit on Brand Awareness and Brand Image in View of Consumers--A Case of Southern Fitness Factory Sponsored by adidas
碩士 === 樹德科技大學 === 經營管理研究所 === 102 === The study is to discuss the relationship between sports sponsorship benefits and brand awareness and image, and take the southern fitness factor (Bo Wen Health Stock Company Ltd.) sponsored by sport brand (adidas) as research object, to learn whether there is a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7g659n |