The antecedents of service brand equity：The customer perspective
碩士 === 樹德科技大學 === 經營管理研究所 === 102 === According to existing studies, service brand equity is crucial to the service industry. Building strong service brand equity is considered a source of competitive advantages because it enables firms to generate differentiation and assist customers in their e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k2dtq2 |