A Study of consumers Behavior Intention toward Free E-books

碩士 === 世新大學 === 圖文傳播暨數位出版學研究所(含碩專班) === 102 === According to the survey of the Institute for Information Industry shows that 19.3% people in Taiwan have used e-book service, which used paid- e-book service is below 10%, and primary still be free. We can find out from this research: most people who h...

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Bibliographic Details
Main Authors: Pei-Yin Yu, 俞佩吟
Other Authors: Hui-Yi Ho
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/05728404409372163670