A study of the hotel brand repositioning
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 102 === Due to the increased global economic and cultural development, and with the booming tourism industry in Asia, numerous hotels have been built everywhere in Taiwan. Facing the harsh competition of the tourism market, hoteliers are aware of the important connec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01666961420259200403 |