A Study of Marketing Public Relations Strategies for Micro Film

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 102 === The brand image or enterprise spirit delivered via the complete story structure and touching scenario with placement marketing strategies in a micro-film usually get a successful result and positive feedback from consumers. It also explains more and more...

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Bibliographic Details
Main Authors: Chuan-Sheng Kao, 高全昇
Other Authors: Shu-Hwa Chiu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/22132250277635979288