An Action Research on Production Process and Content Improvement of Department Store Leaflets

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 102 === Department store has long been a place for general public consumption. In order to meet consumers’ demands, department stores continued to recruit a wide range of business category to increase the diversity of commodities. Coupled with fierce competition am...

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Bibliographic Details
Main Authors: Chih Hung Chen, 陳志鴻
Other Authors: Fang, Jy-kuang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/54914284262839526907