The study of animated characters’ marketing & consumer behavior: A case study of IRON MAN from the movie of Avengers in Shanghai
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 102 === This study suggests thatthe image ofthe Avengersshapesthe current technology as well as social development and progress. The image is not just a single situation to satisfy people’s life or sprit, but also derives the heroism that USA can maintain the peace...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/3924r9 |