The Research of Mobile Game Market Segmetation and Marketing Strategies in China
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 102 === According to App Annie and IDC (International Data Corporation) research, worldwide revenue of mobile game reached 12 hundred million USD in 2013. Newzoo report, there are over 5 hundred million mobile game users in 2012. FIND (Foreseeing Innovative New Dig...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80825363779925827556 |