The Franchisee Selection Model for Clothing Brand in Mainland China

• Main Authors: CHIA-HSIANG CHANG, 張家祥
• Other Authors: Pi-Fang Hsu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/09000739245152843465

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 102 === Mainland China has not only became the most important economic consuming area in the world, but becomes the significant consumption area of global apparel luxury gradually as well. Based on the viewpoints of branded clothing enterprises, this research is aiming to establish selection of model for branded clothing enterprises. By means of objective quantification selection model, Taiwanese branded clothing enterprises which are willing to invest in clothing industry in Mainland China, could find Franchisee successfully. The selection mode has been divided into two parts. First, analyzing and discussing the Taiwanese business and the franchisee management in China. The research will review literature, adopting in-depth surveys with interviews to branded clothing enterprises, and collect questionnaires. Later on, the data will be integrated into the formulas of the franchisee selection mode by using the Delphi Method in the first part. Second, by using the Analytic Hierarchy Process Method, the researcher will weigh the franchisee selection rules, so as to audit the rules and find the best rule. In the end, a Taiwanese famous clothing company, which franchises many stores in China, will be examined by the “Franchisee Selection Model” as an example here. The research finds out that it is listed the importance of the main observing principles in order of the following to the branding cloth enterprises as: financial status, professional capability, background, and individual qualification. In additional, the seven minor observing principles are listed in order of importance as the following: shop size, number of shops, credit, financial statement, ability of expression, social skills and connections, and education. The researcher expects that this research can be a franchisee selection reference for the Taiwanese clothing enterprises which are willing to take part in the market of Mainland China.