The Franchisee Selection Model for Clothing Brand in Mainland China

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 102 === Mainland China has not only became the most important economic consuming area in the world, but becomes the significant consumption area of global apparel luxury gradually as well. Based on the viewpoints of branded clothing enterprises, this research is ai...

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Bibliographic Details
Main Authors: CHIA-HSIANG CHANG, 張家祥
Other Authors: Pi-Fang Hsu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/09000739245152843465