The Research of Brand Image and Perceived Value on Purchase Intention─ A Case of the Food Industry
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 102 === In recent years, the rapid development of food industry and an increase of population of eating outside, lead to an increase of food companies. This causes the food industry competition which is intense. Therefore, the company must be accurate grasp of consu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e9n8z7 |