Sign Consumption and the Meaningful World: Case Study on Brand and Marketing Strategy of Starbucks Coffee
碩士 === 東吳大學 === EMBA高階經營碩士在職專班 === 102 === With the advent of the post- industrial era and following globalization, social structure and life style as well as consumption patterns have changed significantly. The demand of consumer for goods has transformed from the rational consumption of functiona...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w2qxtx |