Comparison between Classic Taiwan Beer and Gold Medal Taiwan Beer Brand Value
碩士 === 東吳大學 === 國際經營與貿易學系 === 102 === Since the monopoly of tobacco and liquor in Taiwan came to a halt, the local beer brand, “Taiwan Beer”, has to take on choppy challenges one after another to defend its market shares. Based on the aspect of the brand value, the study selected the leading beer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ku2zaj |