How Internal Marketing, External Marketing and Interactive Marketing Create Organizational Performance_An Example of Banking Industry

碩士 === 東吳大學 === 企業管理學系 === 102 === The enterprise is a combination of people and organization, its management exists multi-dimantion and complicated linked relationship, and provides customers satisfactory product or service to obtain the biggest profits for entrepreneur and shareholder through a v...

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Bibliographic Details
Main Authors: Wu, Tien-Fu, 吳天富
Other Authors: Liu, Hsiu-Wen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/295h7h