From the Viewpoint of Relationship Quality to Explore the Antecedents of Selling Intention and Advocacy intention of Bank Financial Consultants toward Life Insurance Products
碩士 === 東吳大學 === 企業管理學系 === 102 === Abstract Before 2000, the life insurance sales channel is mainly based on direct sales, traditional brokers, and insurance agents in Taiwan. After “Financial Holding Company Act” applied, the boundary between banking, securities, insurance becomes less clear. Banks...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q9678e |