The Effects of Product Information and Social Influence Motivation on Intention to Downlod Mobile APP Games－The mediating role of Consumption Value
碩士 === 東吳大學 === 企業管理學系 === 102 === Smartphone is a growing trend in recent years, smartphone can perform numerous functions and operations which includ games through downloading applications (Apps). As business opportunities can be expected, many firms have devote to develop apps, creating the forma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/efa5h2 |