To Improve City Brand Recognition through Experiential Marketing-A Case Study of Taichung City Daja Matsu Pilgrimage Procession
碩士 === 實踐大學 === 企業管理學系碩士班 === 102 === City branding can be related to city marketing. certain activities are conducted to promote a city and attract tourists. The purpose of city branding is to integrate all of the local relevant resources that can turning a city where people like to visit. Since 2...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/758zs9 |