Service Quality, Customer Satisfaction, and Customer Loyalty of Instant Messaging Apps – A Case Study of Line
碩士 === 實踐大學 === 企業管理學系碩士班 === 102 === With the advancement in information technology, the popularity of mobile phones and mobile networks bring the prosperous development of instant messaging apps. The most popular instant messaging appswith the highest usage is Line in Taiwan currently. This study...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43w95s |