Family Member Roles in the Purchase Decision Making Process among Mongolian Households
碩士 === 靜宜大學 === 國際碩士學位學程 === 102 === Since Mongolia has shift to the market economy, consumers have recently begun to engage actively in the market. Increasing purchasing power and increasing household consumption expenditure have caused highly competitive market for all goods and services. The fami...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06413677455554138861 |