A Studay on Service Quality of the Hypermarket

碩士 === 靜宜大學 === 管理碩士在職專班 === 102 === Over the past few decade, traditionally, most measure methods of service quality were used the SURVQUAL mode from PZB (1985). Recently, most scholars use “Multilayer-Service-Quality Mode” to assess the service quality. The questionnaire of this study based on Ost...

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Bibliographic Details
Main Authors: Wu, Chen-Wei, 吳蓁薇
Other Authors: Tsai, Chui-Chun
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/80550730270550244969