A Study on the Effect of Storytelling in Business District between Environmental Atmosphere and Consumer Behavior Intention

碩士 === 靜宜大學 === 觀光事業學系 === 102 === In recent years, the Taiwan government has planned and promoted the policies of business district, so both inbound tourism and domestic tourism grow rapidly and show that business district play an important role in Taiwan's tourism market. In the era of knowle...

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Bibliographic Details
Main Authors: Cheng-Jung Chung, 鍾政融
Other Authors: Cheng-Ho Wu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/24760074186535447109