The Influence of the Cultural

碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業管理碩士在職專班 === 102 === Video clips are the most effective tool for tourism marketing. Its combination of images, text, music, and appeal can not only attract the attention of the audience but also affect their attitudes and emotions towards the country being introduced. T...

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Bibliographic Details
Main Authors: Li-Jung Tseng, 曾麗蓉
Other Authors: Tzeng-Hua Yang, Ph. D.
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/79905881455244070022