Explore Third-Party Payment Purchase Intention Based on The Theory of Planned Behavior and Perceived Value

碩士 === 中國文化大學 === 企業實務管理數位碩士在職專班 === 102 === Amongst the latest network applications, the popularity of Internet, the group buy-ing and Internet community forming have changed how people consume. The uncer-tainty associated with online commerce, in comparison to that with the traditional one, remain...

Full description

Bibliographic Details
Main Authors: Tsung Lin Tsai, 蔡宗霖
Other Authors: Wuu-Yee Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/02648790666177341690