A Study on the Effect of Relationship Bonds on Customer Trust in Banking Industry-The Mediation Effect of Customer Satisfaction
碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 102 === In recent years, marketing scholars believe that marketing is no longer just focuses on the pursuit of short-term trading and seek new customers, should focus on building long-term customer relationships with roots in both my customers because the cost...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ajkyrc |