A Study on the Effects of Relationship Bonds on Customer Loyalty : A Case of Credit Card
碩士 === 中國文化大學 === 企業實務管理數位碩士在職專班 === 102 === This study proposed to examine the effect and correlation of relationship bonds on the customer loyalty. The survey audience was targeted on credit card customers. Ac-cording to the foundation from empirically studies and inference of related literatures...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kz55hc |