The Attributes of Customer Loyalty for National Bank and Local Bank: From Commitment, Trust, and Satisfaction

碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 102 === Banking in the face of changes in economic environment how to attract consumers’ attention in the case of limited resources and provide satisfactory service quality, how to get the valid scientific data and analysis on the industry. Therefore, the purpose...

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Bibliographic Details
Main Authors: HSIEH, YU-CHI, 謝郁琪
Other Authors: 吳錦錩
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/hbf57c