Influence of Life Insurance Commodities Marketing Channel Selection and Product Involvement on Consumer Purchase Intention

碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 102 === In internationalization, under liberalized tide impact, in 2001, because Financial holding law of corporation passing, approval finance Holding company conglomerate insurance. This will found our country finance conglomerate and the organization restorati...

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Bibliographic Details
Main Authors: Wang, Ching-Liang, 王景亮
Other Authors: Hung, Shih-Hsiung
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/51306937830982349614