Leisure impedes the influence of music festivals of Attractiveness and Willingness to Travel-Kenting Spring Music Festival as an Example
碩士 === 中國文化大學 === 觀光事業學系 === 102 === ABSTRACT As the increasing demands in tourism, local governments play an important role in tourism marketing. Hosting festivals, for example, is currently one of the most common marketing strategies which local governments can adopt and is able to improve popula...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24534863613824676769 |