The Effect of the Perceived E-WOM Provider 's Gender on Message Credibility
碩士 === 中國文化大學 === 國際貿易學系 === 102 === This research proposes that different E-WOM provider's gender will affect receiver 's message credibility. This study conducted an experiment and recruited 195 volunteers. Results indicate that higher gender-congruence among message provider and product...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/80823352707680710311 |