The Study of The Relationship Among Experiential Marketing, Brand Evaluation And Purchase Intention in Fashion Apparel Industry
碩士 === 中國文化大學 === 國際貿易學系 === 102 === As many multinational retail brands have entered Taiwan in recent years, Taiwanese fashion retailers have to compete with each other very intensively, and the apparel industry have to develop effective marketing strategies and business models to at-tract consumer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72432268095365163514 |