An exploration of customer satisfaction and customer loyalty for a business using green packaging: An empirical study based on the stimulus-organism-response framework.
碩士 === 中國文化大學 === 國際企業管理學系 === 102 === This study aims to investigate the determinants of customer satisfaction and cus-tomer loyalty in the context of the enterprise use of green package. Specifically, a re-search model for testing the relationships among these constructs based on the stimu-lus-org...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ww3q6g |