The Motivation and Personal Value of Electronic Word-of-Mouth Disseminators in Different Categories: Using the Movies Industry as an Example
碩士 === 中國文化大學 === 國際企業管理學系 === 102 === In the competitive market of new product development, word-of-mouth plays a particularly important role because enterprises can establish product awareness through word-of-mouth. In addition, when making purchase decisions, word of mouth is an important source...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/j6njp9 |