The Motivation and Personal Value of Electronic Word-of-Mouth Disseminators in Different Categories: Using the Movies Industry as an Example

碩士 === 中國文化大學 === 國際企業管理學系 === 102 === In the competitive market of new product development, word-of-mouth plays a particularly important role because enterprises can establish product awareness through word-of-mouth. In addition, when making purchase decisions, word of mouth is an important source...

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Bibliographic Details
Main Authors: Yu, Wen-Ting, 游文婷
Other Authors: Lin, Yu-Hsiang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/j6njp9