A Study on Young Smartphone Users' Attitude toward In-App Advertising in Vietnam

碩士 === 中國文化大學 === 國際企業管理學系 === 102 === Smartphones have become an intimate friend and very close to the young people. The explosion in smartphone technologies and the great utilities that smartphones provide by rich and flexible applications are a solid foundation for the development of smartphone a...

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Bibliographic Details
Main Authors: Vo Thi Minh Hieu, 胡旻曉
Other Authors: Shih, Kuang-Heng
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/3mhqz8