The Antecedents of Compulsive Buying Behavior: The Mediating Role of Intention to Use Credit Card and Materialism
碩士 === 中國文化大學 === 財務金融學系 === 102 === Compulsive buying behavior is increasingly recognized as a growing problem among consumers in general. Considered as a side effect of materialism and the dark side of consumer behavior, compulsive buying has been under scrutiny by numerous customer researchers as...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mvn85a |